Like a cold California sky

Losing the vegan market
I’ve had the Pains of Being Pure at Heart‘s new album, Belong, on steady rotation lately. This is partly because I’m digging the tunes, and partly because I’m still trying to figure out if I really like it, or if I’m just predisposed to like it because I loved the band’s debut so much.

I’m definitely not still making my mind up about the single, “Heart in Your Heartbreak.” This one’s an instant winner, beginning with a bass-heavy jangle pop groove before the cinematic synths take over in the final moments. It’s love at first listen.

A while back I interviewed singer Kip Berman for BeatRoute. I also wrote something about the band for The Tyee. And there was that Exclaim! review that I already mentioned. I reviewed Belong for Color Magazine, but the article isn’t out yet.

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