It seems like only a few weeks ago that I wrote about a new Hey Ocean! video. Oh right, it was. Well, the Vancouver funk-folk outfit has released yet another new clip from its 2008 album It’s Easier to Be Somebody Else, this time for “Too Soon.”
In the video, the band plays in a wide, pillared hall with bright back-lighting and lots of sudden cuts. It doesn’t have the same candy-coated appeal of the MuchMore Top 10-cracking “A Song About California,” instead opting for art-house imagery, including tribal dancers, an anonymous painter, and a white-clad figure holding up lyrical cue cards. It’s a perfect fit for the song, with its hypnotically repetitive guitar riff and spiritually cryptic lyrics (”We sat there searching for / Our spirit animals / Mine appeared on the shore / We never once saw yours”). This ominous groove eventually gives way to a joyous chorus, with funky strumming and what sounds like djembe percussion.
In the video, the band plays in a wide, pillared hall with bright back-lighting and lots of sudden cuts. It doesn’t have the same candy-coated appeal of the MuchMore Top 10-cracking “A Song About California,” instead opting for art-house imagery, including tribal dancers, an anonymous painter, and a white-clad figure holding up lyrical cue cards. It’s a perfect fit for the song, with its hypnotically repetitive guitar riff and spiritually cryptic lyrics (”We sat there searching for / Our spirit animals / Mine appeared on the shore / We never once saw yours”). This ominous groove eventually gives way to a joyous chorus, with funky strumming and what sounds like djembe percussion.
